TODAY, Comcast has launched an early preview of the premium tier of Peacock, NBCUniversal’s new ad-supported subscription streaming service, included at no additional cost for millions of Xfinity X1 and Flex customers across the country.
The early preview will be followed by the national launch on July 15, which includes a free tier featuring more than 7,500 hours of movies and shows that will be accessible to all across mobile, web and popular connected-TV platforms. At this time, Peacock Premium will also be available for $4.99 per month on all popular connected devices, as well as an ad-free tier for an additional $5.00 per month.
All Peacock programming is supported by a first-of-its-kind advertising experience, featuring approximately five minutes of commercials or less per hour, a host of new ad innovations, and an impressive group of launch sponsors which they had announced on Monday. The complete lineup of Peacock launch sponsors are: Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru of America, Inc., and Verizon. This list is to include previously announced sponsors which included: Apartments.com, State Farm®, Target, and Unilever.
NBCUniversal noted, “[t]his exceptional group of diverse companies will help define the Peacock advertising experience and reinvent the future of streaming video for viewers everywhere.”
With the majority of the country currently at home, Comcast has seen a 50 percent increase in on-demand consumption year-over-year and voice remote searches for free content up nearly 250 percent.
“Now more than ever there is a need for a free quality streaming service that can provide viewers with both the information they need to stay informed and entertainment they seek to escape the moment,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “With Peacock, we will deliver many of the best movies and TV shows of our time—as well as timely news and topical programming—and do our part to bring people together through the power of entertainment.”
“Offering Peacock Premium at no additional cost, seamlessly integrated on Xfinity X1 and Flex is another example of our commitment to provide more value, content and choice to customers,” said Dana Strong, President of Xfinity Consumer Services at Comcast. “With entertainment hours on our platforms up 24% versus last year, we know that our customers will enjoy discovering Peacock and all its great content during this exclusive preview period.”
In addition to making Peacock an anchor tenant on Flex, Xfinity will be widely promoting Peacock with a comprehensive marketing campaign, including on-air spots featuring Amy Poehler and prominent promotion and signage across platforms like Xfinity.com.
So if you are a Comcast customer, you should find plenty to watch; while stuck at home with nothing better to do, and if you are not a Comcast customer, you may have a good reason to make the switch?